Unlocking Human Potential Is the Ultimate Business Strategy.

The modern workplace is obsessed with technology, platforms, and processes. We believe that if we just buy the right software, success will follow. But here's the brutal truth, your organization's greatest untapped asset isn't its tech stack—it's the latent creativity, motivation, and problem-solving ability of its people. My career has been dedicated to a single purpose: creating environments where people can do their best work to solve real problems for customers and employees. When you get the human element right business results don't just follow, they accelerate.

🎓 Education

Commonwealth of Pennsylvania Bloomsburg
M.S. Instructional Technology
B.F.A. Art Studio

🎓 Certifications

D.MBA
Executive MBA Certification

Design Thinkers Academy
Executive School Certification, Service Design

Morgridge College of Education at the University of Denver
Quantifying User Experience Research Certification

Professional Journey

My path wasn't a straight line to an executive role, it was a deliberate journey from the front lines of design to the boardrooms of strategy. I started my career as a hands-on designer and researcher at institutions like Fifth Third Bank and Highmark, learning the craft of UX inside complex, regulated industries. I saw firsthand what worked and, more importantly, what didn't.

This foundation drove me to leadership, where I moved from designing interfaces to designing the teams and systems that create them. At Celerity, I built a high-performing UX practice from the ground up, proving that a human-centered approach could be a powerful engine for business development. As a VP at Randstad, I scaled this model globally, leading teams that generated millions in profit by untangling the most complex challenges for Fortune 500 clients. Each step was guided by the conviction that great design is not a departmental function but a transformational business competency.

Career Highlights

  • Scaled and led a high-performance global team while establishing scalable design operations for Fortune 500 clients.

  • Built and optimized global design operations infrastructure for Fortune 500 clients, implementing design org operating models, career pathing frameworks and increased employee engagement by 15%.

  • Executed AI-driven design practices that reduced research and design cycles by 45%. reducing new feature development time by 30%.

  • Generated $75M+ in revenue and delivered measurable client outcomes through evidence-driven experience design strategies including:

    • Identifying $200M in revenue leakage for though strategic research, recovering $32M.

    • Transformed customer onboarding, reduced cycle time by 50% while driving $8.5M in additional sales.

    • Redesign of employee intranet that achieved $2M in cost reduction.

    • Visa Excellence in Innovation Award for designing AI solution that automated 30% of disputes cases and reduced.

Leadership Style

I believe traditional, top-down leadership is obsolete in a world of constant change. The "know-it-all" leader has been replaced by the "learn-it-all" who creates the conditions for their team to thrive. My role isn't to have all the answers but to ask the right questions and remove the obstacles that stand in the way of innovation.

Leader as a Force Multiplier

My goal is to make everyone around me better. I focus on amplifying the team's strengths, providing the tools and autonomy they need, and ensuring their work is connected to a meaningful purpose. Your success is my success.

Driven by "Why?"

I lead with relentless curiosity. By constantly interrogating the "why" behind every project, process, and decision, we uncover the core problem that needs to be solved. This ensures we never waste time building elegant solutions to the wrong problems.

Clarity Over Comfort

Ambiguity is the enemy of progress. I foster a culture of transparent communication and radical candor where we can have the tough conversations needed to move forward. We address the brutal facts with empathy and a shared commitment to the solution.

Connecting the Dots

My unique value is seeing the patterns that others miss. I connect the dots between brand promise, customer needs, employee behavior, and business objectives to create a single, cohesive strategy where every part of the organization is moving in the same direction.

Design Approach

Design is not about aesthetics; it's a rigorous discipline for solving problems. It's the strategic bridge between what your business needs to achieve and what your customers truly value. My approach is built on demystifying the design process and turning it into a reliable engine for innovation and growth.

Evidence is your primary design tool

We replace subjective preference with objective data. By grounding every decision in qualitative and quantitative research, we increase confidence, reduce risk, and make choices that are resilient to personal opinion and internal politics.

Structured Collaboration Breeds Innovation

Innovation isn't magic, it's a process. I transform even the messiest collaboration efforts into effective, efficient practices by using structured frameworks that give every voice a role and every idea a fair hearing.

Clarity Before Complexity

Organizations drown when UX, CX, and Service Design are treated as an interchangeable swamp of buzzwords. We start by bringing sharp clarity to each discipline's role and responsibilities. This is the critical first step to enabling true, effective integration.

Design for Human Behavior, Not Just Tasks

A user can complete a task and still have a terrible experience. My approach goes beyond simple usability to address the underlying human psychology. Are we building trust? Are we reducing anxiety? Are we making our customers feel competent and cared for?

Your Experience is Your Brand Made Real

Your brand is not what you say it is; it's what your customers experience. Every digital touchpoint must be a flawless physical manifestation of your brand promise. If you promise simplicity, your interface must be effortless. If you promise personalization, your content must be relevant.

Industry Experience

Your brand is not what you say it is, it's what your customers experience. Every digital touchpoint must be a flawless physical manifestation of your brand promise. If you promise simplicity, your interface must be effortless. If you promise personalization, your content must be relevant.

SaaS & Enterprise UX

I specialize in taming the complexity of enterprise-level systems. My work has focused on creating intuitive, scalable, and unified experiences for B2B SaaS platforms, internal tools, and large-scale digital infrastructures.

Healthcare

From providers like Fresenius to distributors like McKesson, I have extensive experience in the healthcare space. I focus on simplifying incredibly complex journeys, such as finding care or understanding a claim, to reduce patient anxiety and build trust

Financial Service

Having worked with leading institutions like Navy Federal Credit Union and Fifth Third Bank, I have deep expertise in navigating the regulatory and security demands of the financial world while designing seamless onboarding, management, and service experiences for customers.

Non-Profit & Gov

I am passionate about applying strategic design to mission-driven work. My experience with organizations like the National Geographic involves optimizing digital platforms to drive engagement, increase donations, and better serve the community.

Values & Cultural Approach

A brilliant strategy is worthless without a culture that can bring it to life. I am intentional about fostering an environment built on trust, transparency, and a shared desire to make a tangible impact. Here are the principles I champion:

Inclusive by Design

Diverse teams create better solutions. We intentionally design our processes, from hiring to collaboration, to ensure every voice is heard, valued, and respected.

Purpose is Personal

Corporate mission statements are often meaningless. I help individuals connect their day-to-day work to a personal purpose, to see the direct impact they have on the life of a customer or colleague.

Transparent by Default

Information is not a currency to be hoarded. We share openly, communicate directly, and ensure everyone has the context they need to make great decisions.

Psychological Safety is Non-Negotiable

The best ideas emerge when people feel safe enough to be vulnerable, ask "stupid" questions, and challenge the status quo without fear of reprisal.

Bias for Action

We fight analysis paralysis by making small, reversible decisions that allow us to learn and iterate quickly. Progress is more valuable than perfection.

Leadership Testimonials

Let's Build What Comes Next.

If you're facing a complex business challenge or want to transform your customer experience from a cost center into a competitive advantage, I can help. Let's start a conversation.