Professional Experience.
A track record of strategic design leadership that has transformed organizations and delivered exceptional business outcomes across multiple industries.
17+ Years of Experience
Executive Leadership
Fortune 500 Companies
Global Teams
🏢 Randstad Digital
2023–Present
Leading user experience strategy, design, and research for a Fortune 500 company with global reach.
VP of Experience Design
Lead a global, multi-disciplinary team of experience research and design professionals driving digital transformation across healthcare, financial services, consumer retail, and government sectors.
Key Responsibilities
✔️ Executive strategy development and alignment with C-suite stakeholders
✔️ P&L responsibility for design organization with $8.5M annual budget
✔️ Leading cross-functional product development initiatives
✔️ Establishing design systems and governance frameworks
✔️ Mentoring and developing design leadership talent
Key Achievements
🏆 Executive strategy development and alignment with C-suite stakeholders
🏆 P&L responsibility for design organization with $8.5M annual budget
🏆 Leading cross-functional product development initiatives
🏆 Establishing design systems and governance frameworks
🏆 Mentoring and developing design leadership talent
Notable Projects
Enterprise Analytics Platform Redesign
Led the strategic redesign of our flagship analytics platform, transforming a complex legacy system into an intuitive, powerful tool that significantly improved user productivity and satisfaction.
Business Impact
Identified a $200M in leakage against Annual Operating Plan (AOP)
Business Impact
Identified a $200M in leakage against Annual Operating Plan (AOP)
Team Size
Identified a $200M in leakage against Annual Operating Plan (AOP)
Enterprise Analytics Platform Redesign
Led the strategic redesign of our flagship analytics platform, transforming a complex legacy system into an intuitive, powerful tool that significantly improved user productivity and satisfaction.
Business Impact
Identified a $200M in leakage against Annual Operating Plan (AOP)
Business Impact
Identified a $200M in leakage against Annual Operating Plan (AOP)
Team Size
Identified a $200M in leakage against Annual Operating Plan (AOP)
Previous Leadership Roles
Vice President Customer Experience
Celerity IT LLC - Now Randstad Digital
2020–2023
Director UX Design
Celerity IT LLC - Now Randstad Digital
2017-2020
Senior UX Designer
Celerity IT LLC - Now Randstad Digital
2015-2017
Cultivated and led a high-performance global team of 35 experience research and design professionals, overseeing project staffing, execution, and deliverables across four Fortune 500 clients including healthcare organizations.
Established the company's first formal UX practice
Increased customer satisfaction scores by 38%
Led redesign effort that contributed to $8.5M revenue growth
Supervised multidisciplinary teams including user experience researchers, designers, UI designers, and content strategists across healthcare and financial services clients.
Established the company's first formal UX practice
Increased customer satisfaction scores by 38%
Led redesign effort that contributed to $8.5M revenue growth
Responsible for execution of user experience research and design across multiple clients.
Established the company's first formal UX practice
Increased customer satisfaction scores by 38%
Led redesign effort that contributed to $8.5M revenue growth
Leadership Testimonials
“Aaron Kennelly is one of the most enthusiastic design leaders that I’ve encountered. He is deeply knowledgeable about customer experience, human-centered design, service design, and user research.
But with Aaron, you get expertise, plus a genuinely enjoyable experience based on seeing a world full of possibility. Often conversations with Aaron are met with “yes, and!” or “what if we...?” He’s a fun collaborator and his clients see the benefit of his creative thinking firsthand. ”
“Aaron exemplifies what makes a great leader. He balances diligence with kindness, guiding his team with clarity, empathy, and a deep commitment to both individual growth and collective success.
More than just a strong leader, Aaron is a talented organizer, aligning teams around common goals—whether crafting a pitch deck, addressing client requests, or uplifting team morale.
Your team would be fortunate to have him at the helm.”
Ready to elevate your organization’s design strategy?
Let’s discuss how my experience and leadership can help your team create exceptional experiences that drive business results.